straight to the heart!
For almost two decades, we have been the partner for professional merchandising in football in Germany – from traditional clubs to the top league. With experience from countless projects, creative ideas and an international presence, we create merchandise that not only sells but also connects.
Products for the perfect
stadium experience
For the record-breaking champions, we have developed a stadium bag that combines functionality with fan emotion. With a transparent back for quick entry and a striking front featuring the club crest, it is the perfect companion for every match – practical, stylish and 100% Mia san mia Bayern.








Tradition to Wear
To mark the club’s anniversary, we have designed an exclusive collection that goes far beyond classic fan merchandise. Fashion with a timeless character that stylishly brings the 130-year history, passion and identity of FC Basel to the streets.
Merchandise with passion
and zeitgeist
For over 10 years, we have been supporting Dynamo Dresden with merchandise that strikes a chord with fans. From retro and college jackets to limited edition boxes, we develop items that combine tradition, emotion and zeitgeist.




Sell more.
Engage deeper.
FACTS IN THE
SPOTLIGHT
- Customisable:
colours, logo, branding – everything according to your wishes
- High-quality materials:
colours, logo, branding – everything according to your wishes
- Limited editions possible:
increases desirability and collectability
- Space for extras:
increases desirability and collectability
- Ideal for fans and customers:
increases desirability and collectability
- Ready-to-use fulfilment:
shipped directly to end customers on request
TO THE HANDS
OF YOUR FANS
egocentric is your partner for the entire merchandising value chain. With years of experience in football, from the Bundesliga to international clubs, we know how to create strong collections that move fans and emotionally charge brands.
Our in-house teams of textile and design experts develop your collection from scratch if desired – from the first draft to the finished piece. egocentric is your partner for the full value chain.
From special requests to limited editions: we deliver fan merch that unites emotion and quality.
DESIGN & DEVELOPMENT
From the first sketch to the finished collection – we create merch that blends emotion and style.
We fashion it.
PRODUCTION & LOGISTICS
High-quality manufacturing, smooth processes, and global supply chains – we deliver merch right on time, wherever it’s needed.
We fashion it.
E-COMMERCE & FULFILLMENT
Own shop systems, smart solutions, and full-service handling – we take care of sales, shipping, and everything in between.
We fashion it.
LIMITED EDITIONS & COLLABS
Exclusive drops and creative collabs with artists and brands – we turn merch into must-haves and set trends fans can’t resist.