egocentric for Brands
& Companies
Cases where brand visions
became wearable statements.
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Waffles are iconic,
merch is the finishing touch

For Manner, we created a complete fashion collection including bags. This turned a cult brand with history into a contemporary lifestyle statement that is wearable, visible, and instantly recognizable.

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Emotionalization
of a Strong Brand

As a leading player in the tools segment, Wera demonstrates that brand loyalty works beyond the product portfolio. Through high quality merchandising, the company creates closeness with customers and partners while simultaneously using social media to increase reach and visibility.

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FESTIVE CLOSENESS
TO THE ROSSMANN BRAND

With a specially developed Christmas fashion collection in the distinctive ROSSMANN look, ROSSMANN demonstrated how brand loyalty can be emotionally strengthened beyond its core business. High quality fashion pieces created closeness with employees and customers and made the brand visibly wearable during the Christmas season.

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STRENGTHENING
AN ICONIC BRAND

With a pared down employee collection of black and white shirts and hoodies, GIZEH translated its brand attitude into wearable statements. The collection strengthens internal identification and makes the brand visibly tangible beyond the product itself.